the gel gingers
full
identity
naming • logo creation • collateral
Overview
This mother-daughter duo, better known as the Gel Gingers, are redefining the nail industry. They work with hard gel with no drills, no soaking, and all hand filed. They needed a visual identity just as bright and bold as they are. @thegelgingers
team
Paxton Taylor, Lead Designer
Skylar U’Glay, Intern
Emma Rolfe, Intern